In the world of brand press releases, standing out is no easy task. Whether you’re launching a new product or announcing a big achievement, how you present your info matters.
Here are 7 tips to make your press release stand out and get the attention it deserves. Read on to learn how to write a press release and take your content to the next level.
Write an Interesting Headline:
Your headline is the first impression and it needs to grab attention from readers. Think of it like a label on a package – it should be short and sweet and tell people exactly what’s inside and why they should care.
For example, “NewTech Launches Smartwatch: Redefining Wearable Tech in 2024” is a headline that tells you what’s being launched and why it matters.
Pro Tip: A good headline not only grabs attention but sets up the rest of your release.
Get Straight to the Point:
The first paragraph of your press release should contain the most important info—Who, What, Where, When and Why. This hooks your audience from the start.
For example, “Today NewTech announces the launch of the SmartX Watch, the game changing wearable tech.”
By including these key elements upfront, you grab your audience’s attention and make sure they understand what your news is about. Being concise and to the point keeps the reader engaged.
Use Quotes:
Including quotes from key stakeholders adds credibility and a human touch to your story making it more relatable and impactful.
For example, “According to Sunita, CEO of NewTech, The SmartX Watch is a giant leap forward in wearable tech, style meets functionality. We’re excited to give users the latest features that will enhance their daily lives”.
Quotes like these not only enhance your press release but also provide a personal perspective which can be very powerful for the reader.
Add Facts:
Facts and figures make your story more robust and believable. A few will do and show you’ve done your research.
For example, “Studies show SmartX Watch users see a 30% increase in fitness motivation tracked through its health sensors”.
By including these data points, you provide concrete proof and reasons for the reader to engage with your news and product. Numbers back up your claims.
Include Real Images or Videos:
A picture is worth a thousand words and this applies to press releases too. A photo, video or cool graphic can help people understand and remember your message better.
Image Caption: “The SmartX Watch: Your Fitness Buddy”. Visuals break up text and make your release more engaging and scannable. They also make your press release more shareable.
Optimize for SEO:
Use keywords people would search for when looking for your story to get more eyes on your press release.
For example, “Discover the SmartX Watch, the best smartwatch for fitness freaks and tech geeks.” Here the keywords are “SmartX Watch” and “best smartwatch for fitness”.
Using SEO friendly language gets you in front of relevant search results, increase visibility and reach.
Include a Strong CTA:
End your press release by encouraging readers to “take action”. Whether it’s visiting your website, signing up or buying you product, a good CTA makes your readers do more as they learn about your offerings.
A strong CTA gives readers a next step to do.
For example, “Be the first to experience the future of wearable tech with the SmartX Watch. Visit our website to pre-order now!”
Writing a press release is an art of creativity, precision and strategy. Follow these tips to make your press release stand out!
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